Treasure lies at the end of the rainbow: the NoHo branch of California’s beloved In-N-Out Burger. Imagine how many hot, steamy 1970’s Boogie Nights cruising Lankershim Blvd. with the top down, ended up at this hamburger stand.

N.B., the skydusters (planted in the outdoor seating area). A symbol of oasis, of abundance, visible from blocks away for the automobile culture. Fan palms are in fact one of the key style elements of Googie architecture, beautiful ambassadors from the restaurant to the community, anchoring the site in memory and nostalgia, along one of LA’s most ghastly placeless boulevards. The welcoming palms are as necessary to the design as the sign (not lit) with its atomic dog’s-leg vector logo. In-N-Out has embraced their palms, showcasing them on their branded merchandise.

After a long impasse that divided the founding family, the company has recently compromised: In-N-Out’s planning to expand, but slowly, to other markets; still the goal will be retaining the fresh, local sourcing that has been the key to success of the brand. The View wishes them luck.